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©2003-08
All rights reserved.
North Hobart Football Club Inc.
P.O. Box 38 
NORTH HOBART
TAS 7002

  Marketing of the North Hobart Football Club

A Proud History

The North Hobart Football Club was founded in 1881. It first played in the Senior Tasmanian competition in 1895 and has continued in the same tradition since that date. In that history the Club has played in 44 Grand Finals, 15 of them consecutively. It has won 29 senior premierships and 16 State premierships.

The Club participates in the Premier League of the Southern Football League competing against traditional teams including Clarence, Glenorchy, Hobart and New Norfolk. North Hobart is one of the few surviving great clubs nationally. It has made a major contribution to the great Australian game.

In 2003 the club were the premier team in the SFL Premier League Grand Final, winning the Grand Final against Hobart by a record 110 points.
 


Strength in Numbers

The North Hobart Football Club has over 400 members, including 25 members of the Trident Coterie group. It has 60 registered senior list players and over 300 Junior (school) members.
Teams are fielded in all divisions from Under 8s to Senior SFL level.

The Club and the Trident Coterie group comprise high profile academic, business, political and sporting personalities who are committed to achieving financial and on field success. They are backed up by a very loyal band of members.
 


A New Image For a New Millennium

In 1998 a research report was initiated by the Club to explore responses from representative individuals, groups and organisations associated with the Club toward possible changes in its operations and its identity as it approaches the next millennium.

The study was prompted by changes to the structure of Tasmanian football recommended by the Biggs report. the redefinition of North Hobart football district to include Hobart’s central business district, and a desire to find long-term solutions to the financing of the clubs operations.

The research was undertaken by Clemenger Tasmania Pty Ltd. a leading marketing and advertising company.

Their report identified four areas of Club activity that should be addressed:
• Club image and identity • Sponsorship
• Membership • Club facilities
 


Looking To The Future

No Club can rest on its past achievements. New times provide new challenges and require new thinking and new solutions.

AFL Tasmania and the SFL have acknowledged that the club has the best managed sponsorship portfolio in the State.

The prime reason for the club’s professionalism is the adherence to our Sponsorship Objectives:

• to develop appropriate sponsorship packages to be sold by the Club;

• to secure a major naming rights sponsor and other sponsors from the corporate and business sector of the community;

• to ensure that all elements contained in the sponsorship agreement are provided;

• to promote and market goods and/or services available from sponsors and advertisers to members and supporters.

This will be achieved by ensuring maximum exposure for sponsors through utilising all available media and publications produced by the Club in a manner, which is supportive and consistent with NHFC policy.

The Club policy of recruiting high quality personnel to its management and playing staff will be sustained, It will continue to pursue its debt reduction strategy to ensure its future viability.
 


Ways We Support Our Sponsors

In this competitive world the club is very conscious that sponsorship is not a philanthropic activity. The Club is acutely aware that sponsors require a substantial return for their investment. We aim to provide our sponsors with value for money as follows:
• Membership and Social participation packages
• Corporate memberships
• Signage and publicity opportunities
• Publications and promotions
• Access to players.

Details of sponsorship packages are contained in the accompanying documentation. The packages are only indicative of what is available and prospective sponsors are welcome to propose other options that suit their needs. Please don’t hesitate to contact David Omant, Director Sponsorship/Marketing, telephone 0408 479024 if you have any enquiries.
 


Communication Key To Success

The Club has produced a comprehensive and attractive publication ”Never Say Die” which records the history of the Club. In addition the club produces an Annual Year Book which has been acclaimed by the football community and the media. Regular newsletters, annual report statements and other fliers are published to keep members fully informed of’ what is happening in the Club.

In addition a Sponsors Advertising Directory is published each year.

These publications also provide an opportunity for sponsors to advertise their products and services.

We encourage our sponsors to utilise our communication facilities to gain exposure for their businesses.
 


Facilities

The club has available the corporate facilities in the Plaister Stand at North Hobart Oval.

These facilities include individual Corporate Private Boxes overlooking the North Hobart Oval.

In addition the Clubrooms has a full liquor licence and a kitchen.

These facilities are available for the enjoyment for our members, guests and sponsors.
 


Participation at the Elite Level

Our Club strongly supports our players to participate at an elite level. The Club has had forty eight (48) players play VFL/AFL football including current Sydney Swans player Paul Williams.
 


Success off the field

The remarkable history of the Club can be attributed to the key values of loyalty, persistence, camaraderie and desire to succeed. Central to the pursuit of these values is the Club’s affinity with families. Many families have had generations associated with the club.

Back to Top

NHFC - A NON PROFIT ORGANISATION SUPPORTING
THE YOUTH OF THE COMMUNITY FOR OVER 125 YEARS

2008 SPONSORSHIP & MARKETING PACKAGES

Sponsors Sought for 2008

A number of attractive packages are available for 2008 including:
Boundary Fence Advertising panels,
Cazaly Stand advertising panel,
Clubroom advertising panel,
Guernsey sponsorship,
Player Sponsorship,
Game Sponsor,
Special Membership,
Year Book Advertising and
VIP Box catering package.

For package details please contact David Omant on telephone 0408 479 024.


NORTH HOBART FOOTBALL CLUB Demon MERCHANDISE AVAILABLE

Car stickers are available from the club office (open from 9.30 till 12.30 pm week days) or the Social Clubroom Bar. Every member, upon production of YOUR DEMON DISCOUNT CARD will receive 1 free sticker.

The Club has a wide range of merchandise available for purchase. Items include tops, trousers, caps, polo shirts, car stickers, videos, pens & club ties. Come in and have a look at our range of goods.




Contact Merchandise Director Paul Curtain 0409 312 889 or phone the club office on 6234 3473.
 


Social Club open Thursdays & Fridays from 5pm.
Come in and have a drink.

Special Wine At A Special Price

Tamar Ridge & Devils Corner - $15 Per Bottle From Club Room Bar
The following wine is available * Tamar Ridge 2001 & 2003 CHARDONNAY
* Tamar Ridge 2002 CABERNET MERLOT * DEVILS CORNER 2001 CABERNET MERLOT.
Available at special prices until stock is sold.
 

NOW AVAILABLE

125th Anniversary sticker - $2

125TH ANNIVERSARY KEY RINGS - $10 now reduced to $5

125TH ANNIVERSARY Tamar Ridge Red or White Wine - $25 (Special logo on bottle)

SPECIAL – 1 dozen white wine $144 – save $156

DVD of 1957 premiership story $20

DVD of 1961/2 premiership story $20

DVD of 1967 premiership story $20 – running time 35 minutes – includes player interviews

DVD of 1987 premiership story $25 - running time 25 minutes - includes player & committee interviews & footage

Book “Never Say Die - A HISTORY of the NHFC” RRP $29.95

 

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